One image. One group. One Tosoh. A consistent brand represents a promise of quality.
Forward looking and energetic, Tosoh is an innovative, professional, smart, driven, and considerate multinational corporation that develops products essential to modern life. Tosoh is dedicated to its customers and contributes to society through the development of cutting-edge products and technologies without losing sight of the underlying human dimension of progress. Clearly and consistently and correctly conveying Tosoh’s brand promise, in image and text, must never be compromised.
Tosoh’s Corporate Visual Identity Guidelines achieve the goal of applying the Tosoh visual identity systematically in accordance with a set of clearly defined rules. To ensure that these guidelines are correctly implemented and clearly understood, all communications proposals that plan to utilize the Tosoh corporate mark must be submitted to the International Corporate Development public relations manager at Tosoh Corporation before their publication. Adhering to these guidelines guarantees a high standard of quality and a clear, consistent, and effective corporate visual identity for the Tosoh Group.
Tosoh looks forward to building a brand site that will better serve the Tosoh Group and all its stakeholders and media professionals.
The Corporate Visual Identity Guidelines (pdf):
Core Elements
Concerns the fundamental elements that are used in all Tosoh media
Design Systems
Identifies the design systems appropriate to a particular application, with guidelines for style and communication using the signature system
Office Applications & Templates
Sets out rules for specific, in-house materials
Caution
An outside organization’s right to use the corporate mark is subject to the discretion of Tosoh Corporation, the legal proprietor of the corporate mark. Affiliated bodies of Tosoh Corporation must not register the corporate mark in any country or on any application field on behalf of Tosoh Corporation. Legal registration of the corporate mark is the sole authority of the Tosoh Corporation Patent Office.
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Public Relations Manager:
Michael Hoover
International Corporate Development
Tosoh Corporation
m_hoover@tosoh.co.jp
Tel: +81-3-5427-5118
Fax: +81-3-5427-5198
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