Olefins
■ Business Strategy
- Increase the competitiveness of naphtha cracker operations and maintain high operating rates
■ Business Assumptions
- Leverage ethylene purchasing position to achieve high naphtha cracker operating rate
- Export shale-derived ethylene, including derivative products, from the United States
■ Key Measures
- Maintain high cracker operating rates by diversifying customer base
- Add value to unused fractions; Aromatize unused fractions using Tosoh catalysts
- Secure stable profits through the appropriate spread
Two aims of our previous medium-term business plan were to install a gas turbine for our naphtha cracking furnace and to optimize the efficiency of our naphtha cracker. The gas turbine began operating in February 2019. Construction to increase cracking furnace efficiency is ongoing and will be completed in calendar year 2020. The investments involved in attaining these objectives will enhance the cost-competitiveness of our Yokkaichi Complex.
Polymers
■ Business Strategy
- Increase revenues by differentiating and adding value to polymers
■ Business Assumptions
- Anticipate weak supply and demand in Asia for polyethylene resin because of an inflow of shale products
- Expect the supply-demand balance of chloroprene rubber to remain tight
■Key Measures
Polyethylene
- Continue research to promote product differentiation utilizing application lab at new research facility
- Take ultrahigh molecular weight polyethylene to market
Functional Polymers
- Debottleneck chloroprene rubber plant further, and consider additional lines
- Launch new high-performance PPS compound in market, and consider additional lines
- Expand sales of PVC paste and of advanced vinyl acetate products for automobiles