Corporate Tagline

A tagline is a phrase or sentence that becomes associated with the group through repetition. The corporate tagline,“The Chemistry of Innovation,” can be used in conjunction with the corporate mark or entirely on its own, on, for example, business cards.

Corporate Tagline with Corporate Mark

*Center alignment is also acceptable. 

Corporate Tagline with Combination System

Information about other uses of the corporate tagline, specifications for placement and business unit text can be found on pages 17-18 of the Tosoh VIG.

 Artwork files for the tagline in combination with the corporate mark, combination systems and logotypes are available on request from Tosoh International Corporate Development.

Please note that there is only one corporate tagline in existence; The Chemistry of Innovation. The tagline should never be used on permanent signage. Also, if a division has decided to use its own tagline, the division’s tagline is never to appear alone with the corporate mark. It is acceptable to use the divisional tagline in applications that use the combination system shown above.

Divisional taglines

Taglines are limited to one per division or product line, and any new tagline needs to be approved before use.

Bioscience Division:

Innovations in Separations and Purification

Innovations in Clinical Diagnostics

Restrictions

A division tagline cannot be used when the corporate tagline is displayed.